An identity can span across your logo, brand, social media handles (@yourusername), packaging, domain name, and more. In other words, it’s everything that represents you and your idea. Even something that seems small–the type of photos you post on Instagram–makes a big statement about who you are.
Creating a strategy from scratch can feel like a daunting task. Plus, it’s a very “corporate” word that I think has developed an unfair reputation. Strategies aren’t just fluff. They also don’t need to be overwhelming. When I started my last startup, I think I spent 30 minutes developing a quick strategy. What that did for me was it gave me a runway to run as fast as I could without looking up and getting distracted. I’m hoping this lesson of #theprep will help you get that runway you need.
A vision is a world you’re creating based on your idea. Let’s jump straight to it. A vision and an idea are two separate concepts. Simple as that. A lot of times people think…
People are giving “ideas” a bad name. I agree, everyone has ideas. Everyone has what they think is the next big thing. The problem around ideas and why they have such a bad wrap is no one EXECUTES on those ideas. On top of that, the simplest ideas really start to change and mold into something once you actually start working on your idea. The most important thing is to just start.
I’m excited to announce a new series on the blog today: #theprep! The purpose of the series is simple. We want to help anyone and everyone who has an idea get it launched to the world. We’re going to take you through each step of launching your idea and guide you along the way. In the end you’ll have a new site launched as you get ready for #theclimb (the next step, a follow-up to #theprep.)
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