Comments on: Bing Ads vs. Google AdWords: Why both search advertising platforms are important for your bottom line https://blog.mojomarketplace.com/bing-ads-vs-google-ads/ DIY Website Guides and Tips Tue, 12 Dec 2017 19:06:08 +0000 hourly 1 https://wordpress.org/?v=5.5.3 By: Ivan https://blog.mojomarketplace.com/bing-ads-vs-google-ads/#comment-132 Wed, 12 Jul 2017 07:10:30 +0000 https://blog.mojomarketplace.com/?p=515#comment-132 Exact conclusions. I was surprised that for lot of Bing users main motivation is reward systems. But it works. Due to SearchEngineJournal news from May 20, 2016, “Microsoft’s share of desktop search is now sitting at 21.6%” in US. But most of advertisers are oriented on Google Adwords only. And it is really great opportunity to use less competitive Bing Ads. As to public information, I also was surprised that Bing Keyword Planner shows more parameters per keyword than Google Planner: number of impressions, clicks, CTR and spent money. It useful information if we undestand how tu use it. My comparison is not such detailed as yours, but some interesting minds you’ll find there – https://kparser.com/bing-keyword-tool

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