Bing – MOJO Marketplace Blog https://blog.mojomarketplace.com DIY Website Guides and Tips Tue, 12 Dec 2017 19:12:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://blog.mojomarketplace.com/wp-content/uploads/2017/03/cropped-blog_profile_480-1-32x32.png Bing – MOJO Marketplace Blog https://blog.mojomarketplace.com 32 32 Bing Ads vs. Google AdWords: Why both search advertising platforms are important for your bottom line https://blog.mojomarketplace.com/bing-ads-vs-google-ads/ https://blog.mojomarketplace.com/bing-ads-vs-google-ads/#comments Wed, 06 Jul 2016 20:13:07 +0000 https://blog.mojomarketplace.com/?p=515 Sponsored by Small Business Partner: Bing

Search engine marketing (SEM) is one of the easiest and most efficient ways to drive potential customers to your website and entice them to buy your products or services. Also known as pay-per-click (PPC) marketing, SEM advertisers pay for ads on platforms like Bing Ads. When a searcher enters their query into a search engine like Bing, search ads relevant to the query will display.

Most often, business owners will rely on just one PPC platform to reach their search advertising goals. Yet, many businesses miss out on reaching additional valuable searchers by not using both Bing Ads and Google AdWords.

Here are four reasons your SEM strategy should include both Bing Ads and Google AdWords.

1. Bing Ads reach searchers who spend more
If you think there’s no difference between searchers on Bing versus Google, think again. In the U.S., searchers on the Bing Network spend 24% more than the average Internet searcher.1 Worldwide, searchers on the Bing Network spend 145% more online than the average Internet searcher and 44% more than Google searchers.2 You may be ignoring valuable potential customers with more buying power if you’re not advertising on the Bing Network.
2. Differences between Bing Ads and Google AdWords
Both Bing and Google have a large number of searchers and potential customers who can only be found on their search engine exclusively.

According to internal Microsoft data, 32% of searches on the Bing Network in the U.S. are unique.3 Unique is short for unique query. A unique query is a search term that is only found on one particular search engine. A search term is a word or phrase potential customers type into a search engine when searching for something. These searches result in nearly 25% of the ad clicks delivered on the Bing Network.4 This shows two things: these searches are only found on the Bing Network, and the searchers conducting them have a high intent to buy.

As an advertiser, you can tailor your SEM campaigns to take advantage of these unique qualities. Importing a PPC campaign from one SEM platform into another is quick and easy, but remember to both customize and optimize your campaign to the new platform. One-size-fits-all campaigns are a bust for your business. You’d be missing out on targeting the unique customer qualities and traits that are found only on Bing and Google.

3. Why marketing on both Bing Ads and Google AdWords is important
To maximize your search advertising efforts, consider advertising on both platforms. If you’re currently using only Google AdWords, you may not need additional SEM budget. Allocating just 30% of your overall search budget to Bing Ads may give your business revenue and customer count a boost.

If SEM isn’t a part of your advertising mix, now is the time to get started. SEM platforms like Bing Ads can help you reach customers worldwide and locally. If you’re currently using traditional advertising avenues, consider shifting a portion of your budget to SEM. A little investment could bring big returns for your business.


Ready to reach your best customers through Bing Ads?
Put your new SEM knowledge to work with $100 in free* ads from Mojo Marketplace and Bing Ads.

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Footnotes
1. comScore Explicit Core Search (custom), January 2016. The Bing Network includes Microsoft Core Search sites, Yahoo (Bing Powered) sites and AOL Core Search sites in the United States.
2. comScore qSearch (custom), June 2015.
3. comScore qSearch, Explicit Core Search (custom), January 2016. The Bing Network includes Microsoft sites, Yahoo sites (searches powered by Bing), and AOL sites in the United States.
4. U.S. click data from Microsoft Internal Data, December 2015.

]]> https://blog.mojomarketplace.com/bing-ads-vs-google-ads/feed/ 1 Top three tips for writing ad copy that gets clicks https://blog.mojomarketplace.com/top-three-tips-writing-ad-copy-gets-clicks/ https://blog.mojomarketplace.com/top-three-tips-writing-ad-copy-gets-clicks/#comments Sat, 11 Jun 2016 00:31:20 +0000 https://blog.mojomarketplace.com/?p=423 Sponsored by Small Business Partner: Bing

Creating your first search ad can be challenging. It needs to be attractive, have clear messaging about what you’re offering and be compelling enough for someone to click on it — all while fitting within the character limit.

Here are three tips to writing customer-winning search ad copy.

1. Choosing the right keywords
A search term is a word or phrase that customers enter when searching on a search engine, and what determines which ads will show alongside the results. A keyword is a word or phrase you add to your search engine marketing (SEM) campaign to target your ads to customers. When a searcher enters your keyword, your ad will display in a position determined by your keyword bids, with the highest bidding ad at the top of the results. The more relevant the keyword in your ad is to the audience you are marketing to, the better the chance your ad will display in more results. Keywords also instantly show searchers that your ad is precisely what they’re looking for since they are displayed in bold in search results.

To find the right keywords for your ad, you need to research the best search terms for your product or offering, then add them to your keyword list. Mine your landing page — the webpage a user goes to when they click your ad — for potential keywords that explain why your product or service is awesome.

Think of keywords that are unique to your business. Choosing words that fewer competitors are bidding on will help your ad show more often and make your budget go further.

Competing websites can be another great source for relevant keywords. And don’t forget free keyword tools! Bing Ads provides many free tools, like Keyword Planner, to help you research and refine your keywords to create an ad potential customers will want to click on.

2. Eye catching ad titles
The most prominent part of your ad is the title. Make it stand out by writing it with your prospective customer in mind. In 25 characters or less, speak to how you solve your customer’s problem or how your product can benefit them in as few words as possible.

For example, if you’re a jeweler, interested searchers might use terms like wedding rings. Use your headline to show prospective customers the end result of what they’re looking for: The Perfect Wedding Ring. The result? A more interesting ad and a greater potential for a click.

3. Pay per click poetry
You have two lines of ad text — 71 characters total including spaces — to convince potential customers to click on your ad. Include keywords that are both important to potential customers and will grab their attention. Use your first line to describe what sets you’re offering apart from the competition. Sell its value or give a call to action in the second line.

For a professional-looking ad, remember to follow grammar, spelling and punctuation rules. Be sure to use title case, too (capitalize the main words of your ad title and text).

Remember to give searchers a reason to click on your ad. Use words like “order,” “reserve,” “call” and “buy” to craft a strong call to action. The result? A more interesting ad and a greater potential for a click.

Ready to reach your best customers through Bing Ads?

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]]> https://blog.mojomarketplace.com/top-three-tips-writing-ad-copy-gets-clicks/feed/ 2 5 tips for reaching your best customers w/Search Marketing https://blog.mojomarketplace.com/5-tips-reaching-best-customers-wsearch-marketing/ https://blog.mojomarketplace.com/5-tips-reaching-best-customers-wsearch-marketing/#respond Wed, 11 May 2016 04:07:59 +0000 http://mojomarketplace.com/blog/?p=372 Sponsored by Small Business Partner: Bing

Making more sales means driving more customers to your website. It starts with being able to reach your ideal target customer more quickly. Search engine marketing (SEM), also known as paid search and pay-per-click (PPC), can help you do that.

Here are five SEM tips you can use to reach your best customers

1. Know your customers

A little customer research can help you better target and attract new customers and retain current ones.

Questions to keep in mind:

What search terms are used to find your product or service?
Where are your customers located?
Do people use mobile or desktop search to find your business?
What time of day and day of the week are people most likely to search for your business?
What compels people to purchase your products or use your service?

This information can help you build campaigns and ad groups targeting different customer types with keywords, ad copy and landing pages specifically relevant to them and theiir needs.

2. Get trendy
Many PPC advertising platforms have tools that help you know when, where and what device to bid on so that your ad is shown to qualified potential customers.

For example, Bing Ads tools such as ad scheduling trends, device targeting trends and location targeting trends, show you click-through rate and cost per click trends for potential customers based on industry and sub-industry. The click-through rate (CTR) refers to the number of people who see your ad and click it. This metric is often used to gauge how well your ads and keywords are performing. Cost-per-click (CPC) is the amount you pay every time someone clicks on your ad. This amount is set by you, the advertiser.

Using these tools effectively can translate into money saved by helping you hone in on ideal customers when building or optimizing an SEM camp

3. Building a successful campaign
A successful campaign starts with a little planning and organization.

Decide whether you want to split your campaigns by goal, theme or category. If it’s by goal — like generating general business awareness, driving visitors to your website or boosting foot traffic — craft your ad groups, ads and landing pages to reach your goals.

If category or theme works better for you, mirror your website’s navigation in your campaign structure by creating a campaign for each product category and an ad group for each sub category.

An organized campaign structure will also help you better manage your budget, ad groups, ads, keywords and customer targeting in the long

4. Stay on target
Getting your ad in front of customers most likely to buy your service or product means leveraging built-in targeting features in search advertising platforms like Bing Ads.

You can target ads by:
Geographic location
Day of the week
Time of day
Gender and age
Device
Previous website visitors (also known as remarketing)

For example, based on your customer research, you might want to target business people in your city searching for local web design firms in the evening on desktops.

You’ll save precious SEM budget by optimizing your ads to be shown only to people searching for your product or service when and where they’ll be most apt to buy.

Learn how to target your best customers and increase your sales reach with how-tos from Bing Ads.

5. Landing your best customers for higher conversions
The goal of your landing page is to get the visitor to make a specific action – buying a product, using your service, signing up for a newsletter or more. These actions are called conversions.
A great landing page user experience often results in higher conversions.
Structure your page content so that the keywords, features and benefits most important to your customers are front and center. Simplicity in design and copy is key. Forget jargon: customers want clear, concise language about your business and your products. It also lends credibility.
Make sure to highlight your call to action

Ready to put your new SEM knowledge to work reaching your best customers?
Get started today with $100* in free search advertising from Mojo Marketplace and Bing Ads.

Get your exclusive coupon now and open a new Bing Ads account today.

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