Search Engine Marketing – MOJO Marketplace Blog https://blog.mojomarketplace.com DIY Website Guides and Tips Tue, 12 Dec 2017 19:12:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://blog.mojomarketplace.com/wp-content/uploads/2017/03/cropped-blog_profile_480-1-32x32.png Search Engine Marketing – MOJO Marketplace Blog https://blog.mojomarketplace.com 32 32 Digital Marketing Tips For The Holidays https://blog.mojomarketplace.com/digital-marketing-tips-holidays/ https://blog.mojomarketplace.com/digital-marketing-tips-holidays/#respond Thu, 03 Nov 2016 23:43:22 +0000 https://blog.mojomarketplace.com/?p=1055 Sponsored by Small Business Partner: Kliken

The holidays are around the corner, and now is the time for business owners to appear to all those holiday shoppers looking for the best gifts. It is a highly competitive time of the year, and business owners work very hard to craft holiday marketing strategies that will help them stand out and increase their sales. There are many things you can do to make sure you also drive sales by appealing to all those holiday shoppers.

Here are four tips that will help you gain exposure and sell more this season:

  1.    Plan and Start Early

Did you know that 20% of consumers start their holiday shopping in September? That’s why starting early may be the best way to tackle the holiday season and get more exposure! SEO can take time to update and refresh rankings, so planning ahead and crafting your content early will help you gain exposure right when holiday shopping starts. You can build a strong holiday marketing strategy by choosing the right keywords, creating the best content, and making appealing ads!

  1.    Create a Seamless Mobile Experience

It is no surprise that more and more shoppers choose to do their holiday shopping, read customer reviews, and compare products through their mobile devices. This year, it is estimated that over 45% of online holiday traffic will come from mobile. That is why you should make sure that your website, store, and user interfaces are mobile optimized. Giving shoppers a quick and seamless navigation can be make a difference when choosing to make a purchase.LeaderboardBanner

  1.    Build Seasonal Paid Search Campaigns

Paid search is one of the most important ways to increase brand exposure during the holidays. Shoppers constantly search for the best gifts, make product comparisons, and look for the best prices on search engines. That is why ad impressions see a 50% boost during the holidays! Building a seasonal campaign, adding some holiday keywords, and making creative descriptions and headlines can help you stand out, especially if you use holiday sitelinks with a specific holiday landing page!

  1.    Use Available Data to Make Strategic Decisions

Last year’s data is fully available, and you can use it to make sure you craft the best holiday marketing strategy. Do some research to find out what keywords worked best, how much they cost, and which ones may work well for your products and services. Having this information can help you put together a strategy that will get you in front of holiday shoppers and ensure an increased number of conversions.

Happy selling!

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]]> https://blog.mojomarketplace.com/digital-marketing-tips-holidays/feed/ 0 5 tips for reaching your best customers w/Search Marketing https://blog.mojomarketplace.com/5-tips-reaching-best-customers-wsearch-marketing/ https://blog.mojomarketplace.com/5-tips-reaching-best-customers-wsearch-marketing/#respond Wed, 11 May 2016 04:07:59 +0000 http://mojomarketplace.com/blog/?p=372 Sponsored by Small Business Partner: Bing

Making more sales means driving more customers to your website. It starts with being able to reach your ideal target customer more quickly. Search engine marketing (SEM), also known as paid search and pay-per-click (PPC), can help you do that.

Here are five SEM tips you can use to reach your best customers

1. Know your customers

A little customer research can help you better target and attract new customers and retain current ones.

Questions to keep in mind:

What search terms are used to find your product or service?
Where are your customers located?
Do people use mobile or desktop search to find your business?
What time of day and day of the week are people most likely to search for your business?
What compels people to purchase your products or use your service?

This information can help you build campaigns and ad groups targeting different customer types with keywords, ad copy and landing pages specifically relevant to them and theiir needs.

2. Get trendy
Many PPC advertising platforms have tools that help you know when, where and what device to bid on so that your ad is shown to qualified potential customers.

For example, Bing Ads tools such as ad scheduling trends, device targeting trends and location targeting trends, show you click-through rate and cost per click trends for potential customers based on industry and sub-industry. The click-through rate (CTR) refers to the number of people who see your ad and click it. This metric is often used to gauge how well your ads and keywords are performing. Cost-per-click (CPC) is the amount you pay every time someone clicks on your ad. This amount is set by you, the advertiser.

Using these tools effectively can translate into money saved by helping you hone in on ideal customers when building or optimizing an SEM camp

3. Building a successful campaign
A successful campaign starts with a little planning and organization.

Decide whether you want to split your campaigns by goal, theme or category. If it’s by goal — like generating general business awareness, driving visitors to your website or boosting foot traffic — craft your ad groups, ads and landing pages to reach your goals.

If category or theme works better for you, mirror your website’s navigation in your campaign structure by creating a campaign for each product category and an ad group for each sub category.

An organized campaign structure will also help you better manage your budget, ad groups, ads, keywords and customer targeting in the long

4. Stay on target
Getting your ad in front of customers most likely to buy your service or product means leveraging built-in targeting features in search advertising platforms like Bing Ads.

You can target ads by:
Geographic location
Day of the week
Time of day
Gender and age
Device
Previous website visitors (also known as remarketing)

For example, based on your customer research, you might want to target business people in your city searching for local web design firms in the evening on desktops.

You’ll save precious SEM budget by optimizing your ads to be shown only to people searching for your product or service when and where they’ll be most apt to buy.

Learn how to target your best customers and increase your sales reach with how-tos from Bing Ads.

5. Landing your best customers for higher conversions
The goal of your landing page is to get the visitor to make a specific action – buying a product, using your service, signing up for a newsletter or more. These actions are called conversions.
A great landing page user experience often results in higher conversions.
Structure your page content so that the keywords, features and benefits most important to your customers are front and center. Simplicity in design and copy is key. Forget jargon: customers want clear, concise language about your business and your products. It also lends credibility.
Make sure to highlight your call to action

Ready to put your new SEM knowledge to work reaching your best customers?
Get started today with $100* in free search advertising from Mojo Marketplace and Bing Ads.

Get your exclusive coupon now and open a new Bing Ads account today.

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