5 Ways to Improve Your Website with Simple A/B Tests
A/B testing is one of your most valuable tools when it comes to digital marketing for business and figuring out how visitors respond to your website. In an A/B test, you simply run two different versions of a web page simultaneously. Each visitor to the site is randomly assigned one of the versions, and then you gather analytics to determine which variant was best at meeting your performance goals. The difference between the two versions can be as large or small as you require. Anything from a simple font or color change to a completely new layout is fair game for A/B testing.
Can you improve your site with A/B testing? Definitely!! Here’s how to do it.
How Can A/B Testing Help Your Site?
- Grab a visitor’s attention
- Draw their eye to important page elements
- Drive them to complete the desired action