4 Ways to Boost Your Affiliate Commissions After the Holidays
There’s no question that the weeks leading up to the holidays are the biggest shopping season. Yet even with this gift-giving season over, there are plenty of opportunities to earn commissions as an affiliate marketer.
The post-holiday lull in promotions from retailers actually provides you with the chance to make more money as shoppers seek out new avenues for deals. The following practices can help you make the most of affiliate commission opportunities in the new year.
1. How-to Articles
The latest tech devices are always popular purchases, during the holidays and beyond. One way to capture affiliate commissions for these often expensive items, such as the iPhone X or Amazon Echo, is by providing helpful information about their use.
As a resource for new owners, a how-to guide is an opportunity to upsell accessories and related items. Your guide may also convince someone to buy a new iPhone or Amazon Echo after the holidays, providing you with an even bigger affiliate commission.
2. Popular Item Lists
Lists of popular or themed gift ideas are often successful during the holidays and can work for you as an affiliate marketer after the holidays. Shoppers will be interested to see what they may have missed during the busier shopping season, and your list can point them to the holidays’ most popular gifts. Themed product lists make discovery even easier for potential customers. You can center product lists around interests, such as music or food, age groups, or a variety of other categories.
3. Post-Holiday Contests
Consumers may be tired of all the advertisements they’ve been bombarded with during the holidays. They may also be looking to save money after the biggest spending season of the—but you can still capture their attention with a contest. A giveaway or competition on your website or social media represents the opportunity to win something for your website visitors—and provides you with the opportunity to upsell some products.
4. New Year’s Motivations
The next big sales emphasis in early 2018 will be products related to New Year’s resolutions. Many people establish goals to change their lives as the year begins, whether they want to be more healthy, advance their career or spend more time with loved ones. Thinking about the motivations your audience will have to make changes in 2018 will help you identify the right products that will lead to affiliate sales.
There are plenty of opportunities to make affiliate commissions after the holidays. With how-to guides, lists of popular items and other strategies, you can continue to make a profit as an affiliate marketer heading into the new year.