An identity can span across your logo, brand, social media handles (@yourusername), packaging, domain name, and more. In other words, it’s everything that represents you and your idea. Even something that seems small–the type of photos you post on Instagram–makes a big statement about who you are.
Tools, resources, and advice for start-ups, entrepreneurs, and small businesses.
We come up with ideas all the time. But it’s rare for an idea to take shape and accomplish something. That’s why, when Stafford Card kicked off his project atlantabasketballacademy.com with MOJO Marketplace, we were inspired by the story.
Creating a strategy from scratch can feel like a daunting task. Plus, it’s a very “corporate” word that I think has developed an unfair reputation. Strategies aren’t just fluff. They also don’t need to be overwhelming. When I started my last startup, I think I spent 30 minutes developing a quick strategy. What that did for me was it gave me a runway to run as fast as I could without looking up and getting distracted. I’m hoping this lesson of #theprep will help you get that runway you need.
If you’re a small business owner, this might sound familiar. Get up, grab a coffee, open up, start the day. You’ve got a lot to do, but it’s quiet. Then a customer walks in, looking for…