An identity can span across your logo, brand, social media handles (@yourusername), packaging, domain name, and more. In other words, it’s everything that represents you and your idea. Even something that seems small–the type of photos you post on Instagram–makes a big statement about who you are.
The big problem with ideas is the majority of them amount to just that–an idea–and no action is ever taken. In #theprep, MOJO Marketplace CEO J.R. Farr walks you through how to take action on an idea and launch it in 8 short episodes.
Creating a strategy from scratch can feel like a daunting task. Plus, it’s a very “corporate” word that I think has developed an unfair reputation. Strategies aren’t just fluff. They also don’t need to be overwhelming. When I started my last startup, I think I spent 30 minutes developing a quick strategy. What that did for me was it gave me a runway to run as fast as I could without looking up and getting distracted. I’m hoping this lesson of #theprep will help you get that runway you need.
A vision is a world you’re creating based on your idea. Let’s jump straight to it. A vision and an idea are two separate concepts. Simple as that. A lot of times people think…