Sponsored by Small Business Partner: Kliken The holidays are around the corner, and now is the time for business owners to appear to all those holiday shoppers looking for the best gifts. It is a highly competitive time of the year, and business owners work very hard to craft holiday marketing strategies that will help […]
How Content Marketing Makes Every Other Marketing Channel More Effective Sponsored by MOJO Small Business Partner: Scripted It’s a digital world and today’s marketing professionals know that if you don’t make an impact online, you don’t exist. Staying relevant is more difficult than ever. The search engine optimization (SEO) techniques that worked last year are […]
Bing Ads vs. Google AdWords: Why both search advertising platforms are important for your bottom line
Sponsored by Small Business Partner: Bing Search engine marketing (SEM) is one of the easiest and most efficient ways to drive potential customers to your website and entice them to buy your products or services. Also known as pay-per-click (PPC) marketing, SEM advertisers pay for ads on platforms like Bing Ads. When a searcher enters […]
Sponsored by Small Business Partner: Bing Creating your first search ad can be challenging. It needs to be attractive, have clear messaging about what you’re offering and be compelling enough for someone to click on it — all while fitting within the character limit. Here are three tips to writing customer-winning search ad copy.
Sponsored by Small Business Partner: PostCreator As we were building the Golfoholics community on Facebook (facebook.com/golfoholics), we quickly became aware that the posts that generated the most engagement – by far – were static images. So we did some homework to see if that’s what other brands were experiencing and found a study by SocialBakers […]