Top three tips for writing ad copy that gets clicks
Sponsored by Small Business Partner: Bing
Creating your first search ad can be challenging. It needs to be attractive, have clear messaging about what you’re offering and be compelling enough for someone to click on it — all while fitting within the character limit.
Here are three tips to writing customer-winning search ad copy.
To find the right keywords for your ad, you need to research the best search terms for your product or offering, then add them to your keyword list. Mine your landing page — the webpage a user goes to when they click your ad — for potential keywords that explain why your product or service is awesome.
Think of keywords that are unique to your business. Choosing words that fewer competitors are bidding on will help your ad show more often and make your budget go further.
Competing websites can be another great source for relevant keywords. And don’t forget free keyword tools! Bing Ads provides many free tools, like Keyword Planner, to help you research and refine your keywords to create an ad potential customers will want to click on.
For example, if you’re a jeweler, interested searchers might use terms like wedding rings. Use your headline to show prospective customers the end result of what they’re looking for: The Perfect Wedding Ring. The result? A more interesting ad and a greater potential for a click.
For a professional-looking ad, remember to follow grammar, spelling and punctuation rules. Be sure to use title case, too (capitalize the main words of your ad title and text).
Remember to give searchers a reason to click on your ad. Use words like “order,” “reserve,” “call” and “buy” to craft a strong call to action. The result? A more interesting ad and a greater potential for a click.