Website Platform. — Lesson 5 of #theprep
My #1 recommended website platform your idea? WordPress.
Choosing the correct website platform doesn’t have to be hard. Sure, there are a lot of choices out there. But in most cases I would say WordPress can provide just about any solution you’re looking for.
I’m going to break down why I think you should choose WordPress to power your website.
In my opinion, the number one thing you need when you’re starting with an idea is speed. Often times it’s better to run forward and figure out a plan along the way. Speed wins every time. Larger organizations lose speed with detailed processes, risk mitigation exercises and over-complicating a lot of ideas.
By choosing WordPress, you can get up and running with a site focused around your idea in minutes. From there, it’s on you to start adding your content and customizing your site.
I can’t think of a quicker way to get online with a more complete solution.
Make it your own.
Once you’re done installing WordPress for your website, it’s time to make it your own. With WordPress, customization typically takes place with themes and plugins.
With WordPress themes, you can change the design and layout of your site. With WordPress plugins, you can add more functionality to your site, such as an online store with WooCommerce or an email optin tool like Optin Monster.
Here at MOJO Marketplace, we offer all the above. You can shop for WordPress themes and plugins. We also offer WordPress services where you can hire our WordPress experts to setup your site for you. The choice is yours!
Take it with you.
Sounds simple but it’s true. Once you’ve setup your hosting account and install WordPress, your website content is yours and yours only.
You can move your site to any host at any time. Again, with other website builders you can’t move your site to another host if your traffic gets to a point where you need more control of your speed and performance of your site.
With WordPress, you control your site from the design files, the content, the database, to the servers it’s sits on. Sorry, I’m getting more technical but if you’re serious about your idea or business this will be important to you.
SEO for days.
One of the biggest reasons why I chose to use WordPress for the first time back in 2006 was because of how sound the platform was for SEO, or search engine optimization.
The benefit of WordPress from an SEO standpoint continually increases. Right out of the box, WordPress does one of the best, if not THE best job and delivering a rock solid optimized website for SEO.
In addition, there are several SEO plugins you can install for free to get more advanced with your SEO techniques.
With the right SEO strategy matched with a well structured WordPress site, you will pack a serious SEO punch for the keywords you need to rank for.
WordPress will scale as you grow.
Like I said, there are plenty of website platforms to choose from, but they are essentially a “walled garden.” And once you reach a certain point of growth with your business website you can get boxed in.
You’ll most likely be forced to move to another solution because there are limits. With WordPress, as you grow, you’re not constrained with any limits.
Sell online — Physical products. Digital Products. Memberships. Courses.
Whatever you want to sell, you can sell it with your WordPress site.
The most popular plugin is of course WooCommerce, but the possibilities are endless. In fact, almost 8 years ago when we launched MOJO, we used WordPress to power the entire marketplace. Back then, we didn’t have the tools that are at your disposal today.
The numbers don’t lie.
If you’re worried about security or how stable WordPress is, let me share a few things around that.
In terms of security, WordPress has several mechanisms built into it’s core to minimize your risk.
On top of that there are many security plugins you can download or purchase to secure your site. Additionally, you should always make sure your site is using an SSL certificate. Hosting companies like Bluehost offer a free SSL with any new WordPress site.
At the time of this post, the latest version of WordPress is 4.7 and it’s been downloaded over 57 million times. That’s a staggering number.
Not only is WordPress trusted by millions of sites but more and more enterprise level companies are using WordPress to power their websites. You can have that same control at your fingertips.