Facebook has proven to be both valuable and lucrative for many brands and businesses. Not only does it allow you to get insights into your target market, but it also allows you to actually interact with them. Mix those benefits with the remarkable targeting through the advertising platform and you have one of the top ad channels in the world.
Seriously, though…
Let’s face some of the Facebook facts:
- Facebook is the most popular site for direct purchasing
- Facebook really is the top advertising channel for marketers
- 79% of American Internet users are on Facebook
- It is the most used social media platform
So you want to get started advertising on Facebook? Here are my easy tips on to get you started on advertising.
Tip 1 – Set Goals
Each campaign has its own reason for existing and you want to make sure whatever campaign you run is in line with your goals. Most people spring for just a traffic ad. While it’s still a great campaign to run, the key to crushing Facebook ads is being defining your strategy—from your goals to your audience. The broader you get on Facebook, the more you’ll spend with little to no return.
- So, if you are wanting to push people to purchase, run a conversion ad.
- If your goal is email sign-ups, use the lead form ad.
Tip 2 – Testing, Testing, 123…
Testing on Facebook proves to be so valuable. Not only can you test the ads themselves through copy and creative, but you can target multiple audiences for the same ad, to find which audiences resonate the most with your business.
All you have to do is create multiple ad sets within a campaign and either send them separate ads or the same one.
Tip 3 – Take Advantage of Targeting
One of the reasons I believe Facebook is far superior when it comes to paid advertising is the targeting. Let’s look at one of my favorites, targeting people’s interests.
Let’s say you run a blog about traveling. You just published a post about your recent trip to Thailand. You can now use that post in a Facebook ad and target those interested in not only travel but also interested in traveling to Thailand. Talk about reaching your desired audience!
Update: As of Sept 2017 you can no longer target job titles, employers, schools, or fields of study. 😭 Wah Wah Wahhhhhhh
Tip 4 – Accurate Tracking
There is nothing more frustrating than putting a ton of effort towards a campaign, watching your spending rise, but seeing nothing in return.
Before you start pulling out your hair, the first thing I recommend checking is your tracking pixel. A tracking pixel (integrated on your website) allows you to measure the effectiveness of traffic sent to your website from Facebook, or other third party platforms. We track for content, purchase, and pageview.
If your pixel isn’t set up correctly, you may not be accurately tracking your success. We recommend placing the pixel on every page that you want to track. If you’re running ads for an E-commerce site, then alter the code to properly track purchases and the amount. A great place to track purchases is on your “Thank You” page (where your customer is sent after a purchase is completed).
If you need help setting up your tracking pixel, we recommend setting up Google Tag Manager, which will allow you to integrate pixels without writing any code. Once you have that set up, use this guide to integrate Facebook’s tracking pixel on your site.
Sounds easy enough right? It is, so you better launch your first ad today! The time is now!
Just remember to
- set goals for better campaigns
- test your ads and audience placement
- take advantage of the amazing targeting through Facebook
- and accurately track your success
Happy Advertising!
