RSS stands for… wait for it… Really Simple Syndication (it’s also sometimes referred to as Rich Site Summary). An RSS feed is a consistently streaming delivery of new online content, usually blogs or news sources.
Benefits of a RSS Feed for Your Audience
Subscribing to RSS Feeds allow users to…
- Automatically receive requested content from multiple websites without needing to manually visit each one.
- Save time by viewing all content in one dashboard.
- Sort content by order of priority and subject.
Here’s a sample user interface of an RSS feed reader courtesy of Wikipedia.
Benefits of WordPress RSS Feed for Business Owners
For business owners and ecommerce websites, RSS Feeds…
- Provide a way to reach customers by placing content squarely in front of them on a regular basis.
- Target people who have specifically requested to track your content and who are more likely to convert.
- Help you learn more about your audience by providing analytics about who is reading your posts.
- Are free!
Setting Up the RSS Feed on Your WordPress Site
Great news! WordPress websites automatically publish RSS Feeds that are traceable by most RSS readers–unless you’ve purposefully marked your website as private. To be certain that your site is RSS Feed compatible, add the following to the end of your blog page’s URL: /feed
If you want to show your audience which RSS Feeds you or your business subscribes to, you can add this WordPress RSS Widget. Quick and easy setup enables you to share other blogs you may contribute to or other blog content that may be relevant to your audience.
While these are the most popular uses for RSS Feeds, there are a variety of alternative options. Check WordPress Support for a comprehensive list of the different types of RSS Feeds you can create and access with WordPress.
