ecommerce – MOJO Marketplace Blog

CryptoCurrency: A New WordPress Theme from VisualModo

Mojo Marketplace — Thu, 17 May 2018 19:58:22 +0000

Looking to build a site without coding? Check out Visualmodo’s New WordPress Theme CryptoCurrency

Cryptocurrency WordPress theme is not just a template, it’s a collection of amazing examples with tons of features. With this theme you can have a fully equipped website up and running within a few minutes.

1-Click Demo Content Import Included!!!

This is one of the most useful features that a WordPress theme can have. You will love to start the website development process at the same starting point as the wonderful theme demo pages, so you can quickly design the website of your dreams. You can fully use our carefully created demo content to start with a ready-to-go site with 1-click only!

This WordPress theme is in tune with all devices, browsers, and platforms. It is also retina ready and comes with Visual Composer. All customization options are available in the Front-End editor and no coding skill required to edit the existing content, improve it, remove it or add your customized blocks to a page.

Looking for a responsive ICO landing page or Cryptocurrency website for your Crypto project? Meet Cryptocurrency – the best premium ICO landing page and Cryptocurrency WordPress theme, that perfectly fits for any type of digital consulting services, finances or Crypto business.

Do you offer professional cryptocurrency or investment consulting services? Are you an ICO Advisor? If you are an expert focused on the cryptocurrencies or Bitcoin trading and Investments, Cryptocurrency WordPress theme will help you drive your services.

Cryptocurrency theme enjoys benefits from a clean yet functional design based on in-depth industry research – With Cryptocurrency theme you’ll get a robust WordPress solution for an ICO landing page, and a professional website for ICO Advisor or Cryptocurrency Investments consulting firm.

Blockchain technology consulting and ICO development agencies also can utilize the benefits and special features of the Cryptocurrency WordPress theme. This WordPress theme is in tune with all devices, browsers, and platforms. It is also retina ready and comes with Visual Composer. All customization options are available in the Front-End editor and no coding skill required to edit the existing content, improve it, remove it or add your customized blocks to a page.

Download at http://www.mojomarketplace.com/item/cryptocurrency-responsive-wordpress-theme

How to Build a Website for Your Business in a Day

Darius Carrick — Wed, 17 Jan 2018 16:00:00 +0000

Creating a website for your business, or building a business online, opens up amazing potential to reach new customers and provide a better experience. As soon as you’re online, you can start taking advantage of advertising technology and the convenience of the web. In this post, we’ll walk you through the essential steps to create an online business and website yourself.

Step 1. Create a Brand Strategy

Before you set out creating a website for your business, you should have a clear outline of your brand. All the aspects of the design, copy, and which features are included will be drawn from your brand strategy. The idea is to create something that fulfills your customers’ expectations and accomplishes your business goals.

Combining those two ideas can be very tricky, and that’s why having a solid strategy in place is important.

Plan Your Marketing Strategy

Read our guide to creating an ecommerce marketing strategy in a day.

Plan Your Strategy

As we cover in the guide above, finding the sweet spot where your audience’s needs intersect with your goals is about learning from interactions with customers. Creating a website gives you incredible access to data about what prompts your customers to buy, and how to optimize both your product and the experience you offer.

If you can, talk to your current customers about what works for them, what doesn’t, and what they would expect from your website. If you can’t access your customers, or you’re just starting your business, then you’ll need to start with a brand identity that you think will work best, based on your current knowledge and assumptions, and then refine as you learn more.

Free Tools

There are many free tools that enable you to measure interactions and refine your website copy, design, features and even the products or services you sell with data. Here are a few big ones to keep at the ready for when your website is ready to launch.

Step 2. Create a Site Map and Gather Content Assets

This step ensures that you don’t have to rebuild your website because you missed something important. Based on your research and planning from step 1, think about the features, pages, and information you need for your business website to be operational. For the initial launch, you should focus on the MVP, or minimum viable product.

The idea of an MVP is to have a product that works and can accomplish business goals while meeting customer expectations. But an MVP doesn’t have to be the complete vision for your product—nor should it be. By starting small, you can discover what your customers really need, and how that plays in with your business strategy. This enables you to refine your products and website experience more and more with each new release or improvement to your products and services.

So think hard about what you need to be operational, and put the big goals on the map for the future. Then, you can create a viable map for your site that includes:

Each critical piece of information your customers need to know—what is your product, how much does it cost, how does it work, are there refunds, warranty, etc. Think about it as if you’re explaining it to someone who’s never heard of your product or service.
Find the breakdown of pages for all this info, organized so that customers can find it easily and intuitively. For example, don’t include product features without the price points.
Now, map the flow for every interaction you need for the MVP. For instance, the home page > the product categories > sub categories > product details and pricing > checkout > follow up (emails and content).

It can help to list out each piece of information critical to your sales cycle and then draw out a map, whether pen and paper or a post-it wall, of how all those pieces fit together. This will be an uphill battle, but when you get to the actual site building step, it will make it way easier to manage all your detailed information and processes.

Free Tools:

Mapping out your site can be a difficult process, especially if there are multiple teams or stakeholders involved in the process. Luckily, there are some really great free tools for keeping track of all of it.

I’d recommend Trello, which is technically a project management software, for listing out each piece of info, content, or feature you need for your MVP. Then, your whole team can keep track of progress, logins for tools, and details, while still having a bird’s-eye view of what needs to be done.

When you’re ready to create the visual map, GlooMaps is a free, web-based application that makes mapping it all out easier. And unlike post-it note maps, you can share this with your team, and access it from anywhere.

Step 3. Build Your Website

If you’ve created a basic strategy and mapped out your site, you’re ready to build it. And the first step to creating a website is finding a place to put it. Literally.

Website Hosting and Domain Name

Even though we all visit websites every day, a lot of us don’t know how that visit actually happens. Websites are basically files stored on servers connected to the internet, which your computer accesses and loads remotely. Website hosting companies provide the infrastructure for storing your website for others to access, and often provide domain names, which are like registered addresses for your websites, also known as URLs.

Learn how to get website hosting and a domain name.

Read Our Hosting Guide

Install WordPress

WordPress is our favorite platform for building a business because it offers the most flexibility and open-source/free tools. It’s great for startups looking to DIY without incurring the potentially huge development and design costs. It’s easy to integrate amazing marketing tools like OptinMonster, Google Analytics, and Constant Contact, and much more.

But first, you’ll need to install WordPress through your hosting provider. After you set up a hosting account, you’ll have access to the control panel, or cPanel, where most providers feature a one-click WordPress installation. Make sure your provider offers a WordPress installation feature—that’s a bare minimum these days.

Once you’ve installed WordPress on your website, you should receive an email with your login credentials. These will get you into your WordPress admin dashboard, which is where you configure all the settings for your website. You can access this login page any time by typing in your website URL with /wp-admin added to the end, for example: yourdomain.com/wp-admin.

Choose a WordPress Theme for Your Business

WordPress themes are essentially templates for your business website that you can customize with your feature sets and branding. Premium WordPress themes, which are what we sell on MOJO Marketplace, feature the latest and greatest in design, code, and customization features. Although you can find free WordPress themes, you will quickly run into limitations that require coding or editing of the theme files, especially with more unique business models and features.

We recommend finding a WordPress theme with an importable demo design that fits your business model. For example, The Core WordPress theme features 23 demo designs for a variety of businesses, which you can customize to your liking without writing any code.

With a theme like The Core, you can find designs for yoga studios, restaurants, mobile apps, creative agencies—you name it—that follow industry best-practices in design and are fully responsive. Also, these demos include content mockups that make it easier for you to base your site map on, using tried and true practices.

Check out more business and multipurpose themes on MOJO Marketplace.

Install Your WordPress Theme

Once you’ve chosen your WordPress theme, it’s time to install it through WordPress. Remember that installing a theme doesn’t mean it’s active, so you can install as many themes as you like and preview them with an existing site’s content. When you’re ready to push it live, you can click Activate on the theme you like by selecting Appearance > Themes > Activate (on the chosen theme).

Read our guide to install your WordPress theme.

Import Your Theme Demo and Customize

Now, if you found a great demo design with your WordPress theme that fits your business model, that’s where you should start. You can easily import those designs and customize the content in a matter of hours, getting your site off the ground super fast.

Follow these guides to import your demo and start customizing:

Kick Off Your Digital Marketing Strategy

If you’ve completed your website, you’re already on the market. With SEO, or Search Engine Optimization, your site will soon be indexed by Google and the more you refine your keywords and write quality content, the more you’ll appear in search results.

But your website is just the first step to making money online. It’s time to start integrating marketing, online scheduling software, and advertising tools and tracking your progress, and even optimizing your site for better user experience and a higher conversion rate. We’ve assembled a list of guides to get you started:

Learn WordPress and troubleshoot with real live experts via WP Live.

Learn WordPress Today

6 Tips for Successful B2B eCommerce

Small Business Partners — Thu, 03 Nov 2016 04:11:53 +0000

Sponsored by Small Business Partner: Insightly

B2B ecommerce has seen immense growth, doubling in almost every sector in the US since 2003, with predictions saying more is coming in 2017 and beyond. Manufacturers and distributors are taking advantage of this trend, recognizing the opportunity to capitalize on the increased traction. Want to take advantage of the growing ecommerce industry, grow your business, and strengthen your customer relationships?

Know Your Customers

For effective inbound marketing, you must center everything around your audience. Think not only about businesses in whatever niche your company serves, but about the employees in your target industry. Influencers and stakeholders in your target audience may involve multiple departments and should be considered in your overall strategy.

To make sure you’re on the right track, create personas and work from there, adjusting based on what data reflects as time goes on. Compare your conversions to your personas and make changes based on the conversions themselves until you have an accurate representation of your market.

Create a Robust Product Catalog

Make research easy. Create a detailed catalog, complete with search, sorting, and filtering options to make it easier for your potential customers to find the products that fit their needs, regardless of complexity. This also empowers your customers to customize orders to their individual needs.

Use Highly Descriptive Product Listings

Since B2B sales often involve multiple people within an organization, it’s important to show value and benefits. One of the easiest ways to do this is to appeal to everyone in the chain of command with your product listing copy. Beyond descriptive language, use high quality images and video to show off your offerings.

Be Mindful of the Longer Sales Cycle

If your products are specific and multiple people play a role in the purchasing process, the sales cycle can last anywhere from a few weeks to more than a year. Marketing through these longer cycles is a definite challenge. Rely on a powerful CRM to help you manage all your contacts, so you can keep track of where your leads are in the buying cycle at all times to improve the customer experience.

Nurture Leads with Content Marketing

Because of that longer sales cycle, nurturing your leads is even more important that it is in the B2C arena, and becomes as essential to lead generation. With content marketing, you can create compelling material to engage potential customers. In addition to informative blog posts, you can create white papers, newsletters, webinars, infographics, and more. When a lead downloads your content, use the contact information to follow up with targeted email marketing to continue nurturing through the decision process.

Use Split-Testing to Optimize Conversion Rate

The specificity of a B2B niche means you’re working with a smaller pool of potential buyers. It’s much easier to sell a laptop to a student than it is to convince businesses in your target market your products will improve their business. High conversion rate matters. To keep things as efficient as possible, your website, ecommerce features included, must be tailored to serve your audience. With split-testing tools and other analytics, you can determine the copy, colors, placements on the screen, and more, with the best impact on conversion rate. Run one split test at a time and continue refining the approach until you’ve found the most effective way to capture and convert your leads. When you find the magic formula, keep using it – but be ready to adjust as the market demands.

Successful B2B ecommerce doesn’t happen overnight, but through dedicated effort and clear strategy, you can draw more customers in, keep those customers happy, and watch profits soar.